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Paul Prescott Just Put (MYSZ) At The Top Of Our Watchlist
With Full Coverage Kicking Off This Morning—Tuesday, January 13, 2026
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Put (MYSZ) On Your Radar While It's Still Early…
January 13, 2026
Coverage Spotlight | See Why (MYSZ) is Lighting Up My Screen Right Now Dear Reader, One of the biggest costs in e-commerce doesn't show up on the receipt. Fit is still the broken link in online apparel shopping—and the real cost doesn't show up at checkout, it shows up later in returns, restocking, and reverse logistics that quietly pressure margins across the industry. Step back, and that inefficiency ties into an estimated $850B problem linked to sizing errors, waste, and shipping-heavy reprocessing. With return rates reported as high as 50% in parts of the category, brands are being pushed toward tools that replace guesswork with measurement and data. MySize, Inc. (NASDAQ: MYSZ) has spent more than 11 years building an AI-driven system that captures precise body measurements from a smartphone, then matches them to brand-specific garment specifications. That pairing—an outsized industry pain point and a practical, scalable toolset—is why (MYSZ) is holding the top spot on our watchlist today, Tuesday, January 13, 2026. But keep in mind, (MYSZ) has less than 3.5M shares listed as available to the public, according to MarketWatch. When companies have small floats like this, the potential exists for big moves if demand begins to shift. Right now, (MYSZ) is sitting below $1 and appears to be flying under the radar of many screens—even as the story behind it accelerates. With a market cap currently under $4M and about $4.5M in ca-sh on hand as of late 2025, (MYSZ) appears to be severely overlooked.
Kevin Dede, an analyst at H.C. Wainwright, has set a $3 target on MYSZ, which suggests well over 200% upside potential from its recent $.87 range. 
With recent acquisitions positioning the company at the heart of the "circular economy" and overstock monetization, (MYSZ) is no longer just a sizing app—it is an end-to-end retail technology powerhouse. A Decade of Engineering for an $850B Problem
MySize, Inc. (NASDAQ: MYSZ) operates at the intersection of artificial intelligence and global e-commerce, providing measurement-based solutions that address the most significant pain points in the retail supply chain. Founded 11 years ago by CEO Ronen Luzon, the company was born out of a realization that the lack of standardized sizing across brands was the primary driver of consumer dissatisfaction and massive logistical waste. Today, MYSZ utilizes sophisticated sensors and algorithms already present in modern smartphones to create a highly accurate digital "size ID" for users. The company's core technology does not rely on invasive photos; instead, it uses the phone's internal sensors to measure the user. This data is then cross-referenced with a brand's specific garment specifications, ensuring that when a customer buys a "Medium," it actually fits their specific body type. By reducing the "bracket shopping" habit—where consumers buy multiple sizes of the same item with the intent of returning most of them—MYSZ helps retailers save millions in reverse logistics and restocking costs. Operating in a global fashion market that is increasingly shifting toward digital-first interactions, MYSZ has expanded its reach far beyond its original headquarters in Israel. The company now serves over 100 major brands and has established a significant footprint in Europe and the United States. Its partners and clients include luxury names like Canali and Moschino, as well as mass-market leaders like Levi's and Desigual. Scaling Through Smart Acquisitions A defining characteristic of MySize, Inc. (NASDAQ: MYSZ) in 2026 is its aggressive "AI Roll-Up" strategy. Management has recognized that the fashion-tech sector is highly fragmented, providing an opportunity for MYSZ to acquire smaller, specialized firms and integrate them into a unified SaaS platform. This strategy is focused on companies that are at or near break-even, allowing MYSZ to scale its revenue rapidly while maintaining a lean operational structure. One of the most significant pillars of this strategy is Orgad, an overstock monetization business acquired by MYSZ. Since its acquisition, Orgad has grown from $1.5M in annual revenue to over $7M, operating as a profitable unit that helps brands move excess inventory through global marketplaces like Amazon, Walmart, and Zalando. This allows MYSZ to offer a "cradle-to-grave" solution for inventory: they help brands sell the right size initially, but if inventory remains, they provide the logistical and sales infrastructure to liquidate it profitably. The recent acquisition of ShoeSize.Me out of Switzerland further exemplifies this growth model. Footwear is notoriously difficult to size correctly online due to variations in width and arch support. By adding AI-powered footwear sizing to its Naiz Fit platform, MYSZ now captures a larger share of the consumer's "closet," making their data sets even more valuable for predictive analytics. Turning Waste Into Revenue
The fashion industry is facing unprecedented pressure to become more sustainable, particularly in Europe. Starting in 2026, new European legislation will require brands to have circular services in place, meaning they must provide a way for garments to be reused, recycled, or resold. MySize, Inc. (NASDAQ: MYSZ) positioned itself ahead of this curve with the acquisition of Personal, a secondhand apparel company operating in Spain, France, Germany, and Italy. Personal utilizes a revenue-share model where brands send their slightly damaged or used items to MYSZ, which then refurbishes and resells them. This re-commerce platform is already integrated with major players like PVH (Tommy Hilfiger), allowing these brands to meet sustainability mandates while generating new revenue from old stock. Momentum and Milestones
Management's focus has shifted from high-burn R&D to rigorous financial execution. In the Third Quarter 2025 results, MYSZ demonstrated sequential revenue growth and substantial margin expansion. As of late 2025, the company maintained approximately $4.5M ca-sh in the bank while keeping its annual burn rate remarkably low at roughly $1.5M. The projections shared in the 2025-2026 Corporate Presentation are ambitious. The company is targeting a massive jump to $50M in revenue for 2026. Crucially, the company has stated it expects to reach net profitability by Q3 2026. For a technology company of this scale, reaching the break-even point is often the catalyst for significant market re-evaluation. 7 Factors Putting (MYSZ) At The Top Of Our Watchlist This Morning
—Tuesday, January 13, 2026
1. Overlooked Situation: with (MYSZ) trending below $1 while its market cap is under $4M against about $4.5M in ca-sh on hand as of late 2025, it appears to be flying under the radar for many screens. 2. Analyst Target: coverage from H.C. Wainwright includes a $3 target on (MYSZ), which suggests well over 200% upside potential from its recent range. 3. Small Float: with fewer than 3.5M shares available to the public, (MYSZ)'s small float could see the potential for big moves if demand begins to shift. 4. Proven Technology: After more than 11 years of development, (MYSZ) uses smartphone sensors and AI to create accurate digital sizing without photos, addressing one of online retail's most persistent problems. 5. Roll-Up Model: through acquisitions like Orgad, ShoeSize.Me, and Personal, (MYSZ) has assembled a unified platform spanning sizing, overstock handling, footwear, and secondhand apparel. 6. Momentum & Milestones: recent quarterly results show sequential revenue growth, margin expansion, a low $1.5M annual burn rate, and a stated timeline toward break-even by Q3 2026 for (MYSZ). 7. Regulatory Alignment: European circular-economy requirements taking effect in 2026 align directly with (MYSZ)'s re-commerce capabilities through its Personal acquisition.
Put (MYSZ) On Your Radar While It's Still Early…
Looking ahead, MySize, Inc. (NASDAQ: MYSZ) is expanding its reach into physical brick-and-mortar stores. The company's First Look Smart Mirror is a revolutionary piece of retail hardware that brings the power of AI into the fitting room. This Smart Mirror can recognize the items a customer is holding, suggest coordinating pieces, and even allow the customer to request different sizes from store staff without leaving the stall. It creates a "phygital" experience that bridges the gap between online data and in-person convenience. Moreover, the company is planning to re-open its U.S.-based sales office in 2026 to capitalize on the renewed demand for technology that drives efficiency. As CEO Ronen Luzon noted in a recent letter to shareholders, the company has "cleaned up" its capital structure, removed toxic debt, and implemented protective measures like a "poison pill" to prevent hostile takeovers, ensuring that long-term value remains with the shareholders. The sheer scale of the potential is difficult to overstate. The global fashion market is valued at over $1.7T, and (MYSZ) is one of the only companies providing a unified solution for sizing, overstock, and secondhand sales. With a lean burn rate and a rapidly expanding portfolio of AI assets, MySize, Inc. (NASDAQ: MYSZ) is transforming from a niche technology developer into a foundational pillar of the modern retail ecosystem. The current market environment favors companies with real revenue, clear paths to profitability, and high-moat technology. (MYSZ) appears to check all three boxes. As the company continues its roll-up of fashion-tech innovators and scales its Naiz Fit and Orgad divisions, the valuation gap identified by analysts may begin to close rapidly. We've got (MYSZ) front and center this morning—Tuesday, January 13, 2026.
Pull it up while it's still early. And keep your eye on your inbox—my next update could be hitting very shortly. Sincerely,
Paul Prescott
Co-Founder & Managing Editor
Street Ideas Newsletter
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