Hey,
Kellogg's literally invented the idea that breakfast is the most important meal of the day.
A 1944 marketing campaign to sell more cereal created a "health fact" that stuck for 80 years.
Before cereal companies, most people skipped morning food completely, broke their fast around midday, and stayed lean naturally.
The Industrial Revolution required workers to be fed before factory shifts, so food companies capitalized on this by marketing morning meals as a necessity.
Breakfast became required not because the body needs it, but because corporations profited from the belief.
Eating first thing actually spikes insulin early, which blocks fat burning for hours and creates a midday crash that requires more food.
Skipping morning meals keeps insulin low, allowing the body to burn stored fat throughout the morning rather than incoming food.
BHB salts induce ketosis, in which the body burns fat for fuel instead of relying on morning food for energy.
This happens whether the last meal was 8 hours ago or 16, because ketones bypass the whole insulin response.
MCT powder helps maintain fat burning throughout the day.
Apple cider vinegar blunts insulin spikes after breakfast, preventing the fat-storage response cereal companies never mention.
The cereal industry built an empire by making people believe skipping breakfast kills metabolism.
The opposite is true:
Morning fasting accelerates fat loss dramatically.
Break free from 80 years of corporate nutrition lies designed to sell sugary grain.
To actual science,
Coach Alex
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