Hi,

Are supplements even worth it?

I get asked this all the time. And honestly? It's the right question.

Before you drop hundreds on a shopping cart full of pills you're not sure you need, let's talk about what actually matters.

Here's what I've learned after 20 years of working with world-class athletes and diving deep into the science with experts like Dr. Kevin Sprouse:

There are three camps when it comes to supplements.

Camp One says: "If you eat well—fruits, vegetables, balanced diet—you don't need anything."

Camp Two says: "If you're an athlete, your needs are different. You're burning through nutrients faster than sedentary people. You need targeted supplementation."

Camp Three says: "Our food supply is so depleted of nutrients compared to 100 years ago that everyone needs supplements as insurance."

Here's the truth: All three camps can be right at the same time.

If you're reading this email, you're probably already in the "good diet" camp. Maybe you could drink more water (reminder to myself), but you're not living on fast food and energy drinks.

The real question is: Are you training hard? Because that changes everything.

Peter Attia avoids traditional multivitamins entirely. His concern? They often contain too much of what you don't need and not enough of what you do. Instead, he takes targeted individual supplements daily as "insurance" even though he eats well.

His rationale? When you're training hard and trying to optimize longevity, getting your micronutrients dialed in isn't optional—but the delivery system and dosing matter. A lot.

Andrew Huberman takes it further. He emphasizes that foundational supplements—vitamins, minerals, and essential nutrients taken daily—are critical for anyone serious about performance and longevity.

Both of these guys are at the top of the health and longevity world. And they both agree on one thing: consistency is everything.

But here's the problem: Taking 8 different bottles of individual supplements every morning? Most people quit after a month.

I see it in our customer data all the time. Someone starts a supplement routine for a month or two, then abandons it. Guess what? If you're not taking it, it's definitely not working.

That's the exact problem I set out to solve with Formulas—give you the Attia approach (targeted, individual, best-in-class supplements) without the hassle of managing a dozen bottles.

The Three-Part System That Actually Works

Over a year ago, I started working with Dr. Kevin Sprouse to build a different approach. We broke the problem down into three parts that made sense for athletes who actually want to stay consistent:

1. Daily – Your AM vitamins and supplements in one simple routine

2. Foundation – Everything you need as a powder to boost your protein shake (no more scooping from 5 different tubs)

3. Dream Shot – The 2oz drink that's revolutionized sleep for 70% of our athletes

Here's why this system is different.

Daily: Your Morning Routine, Simplified

We didn't set out to make one miracle pill. That doesn't work.

Here's what we did instead: We built a full pharmacy-grade packaging system so we could pick best-in-class supplements from the best sources—not dump 75 ingredients into a green powder and hope something works. The delivery system matters. Each pill has a specific purpose and is designed to actually be absorbed by your body. Then we package them into one daily pouch you take in the morning.

No more bottles cluttering your counter. No more forgetting which pill you already took. Just one pouch every morning.

We pre-built two versions to get you started: Essentials and Pro.

Part 1: Daily Essentials includes the foundational supplements every athlete needs: a broad-spectrum of micronutrients with ALC (Acetyl-L-Carnitine), NAC (N-Acetyl-Cysteine), and ALA (Alpha Lipoic Acid), plus Vitamin D and our premium Omega-3.

Why does this trio of ALC, NAC, and ALA matter so much?

Think of them as the keys that unlock your cells. Most multivitamins dump vitamins into your system and hope they get absorbed. These three ingredients actually help shuttle nutrients into your cells where they can do their job. They're mitochondrial cofactors—which is a fancy way of saying they help your cellular energy factories work better.

We also added Vitamin D—not a ton, just enough. Dr. Sprouse has yet to see an athlete with adequate vitamin D levels who wasn't supplementing. Huberman takes 5,000 IU daily, and there's a reason: when you train hard, you burn through it.

Finally, we included an Omega-3 from SwissRX. This isn't your standard fish oil. It's our most expensive and highest quality Omega-3 because it undergoes a process to reattach the omegas back with a molecular backbone that makes it bioidentical to the omega-3s found directly in fish. Zero fishy taste or aftertaste.

Daily Pro takes everything in Essentials and adds one more thing: SwissRX Nitric Oxide Pro.

This is our most effective daily performance booster. As a vasodilator, it increases oxygen-rich blood flow to your working muscles, which means better endurance. It's also great for daily cardiac health (unless you have medically low blood pressure).

Huberman and other performance experts emphasize the importance of foundational supplements that support overall health, and nitric oxide optimization is a cornerstone of endurance performance.

If you're serious about training, Pro is the way to go. If you're just starting out or want the basics dialed in first, Essentials is perfect.

Want to customize further? You can build your own Daily from over 60 supplements, but I suggest starting with either Essentials or Pro, then adding any of our pre-made upgrade options that are most popular with our athletes. If you want to customize everything, pick essentials or pro and see the link at the bottom of the page to "customize".

Daily Essentials starts at only $59 per month—significantly less than buying each component individually. Pro starts at only $99 per month. A huge savings over buying it individually. Plus you earn 25% Feed Cash back today on your first month.

Part 2: Foundation: Stop the Scoop-and-Guess Game

This one took forever to bring to market, but it was worth it.

Foundation is every supplement you'd normally scoop into your protein shake—creatine, collagen, taurine, and SwissRX Synthesis (normally 4 capsules per day)—all pre-measured in a single convenient sachet.

No more scooping. No more guessing if you got the right amount. No more forgetting which supplement you already added.

Huberman personally takes creatine regularly and says it's one of the most well-researched and effective supplements for both physical and mental performance. Peter Attia takes 5 grams daily and considers it essential, especially for athletes.

Foundation saves you over 33% compared to buying these exact same products individually from the brands we sourced them from.

Dr. Sprouse and I designed Foundation for 5 times per week use. That's realistic. That's sustainable. That's what consistency actually looks like.

Part 3: Dream Shot: The Sleep Revolution

I can't sell you any recovery product as good as a great night's sleep with deep REM cycles.

I made this for myself after trying over 40 different sleep products. Most worked a bit. None solved the problem.

The issue is that sleep isn't one thing—it's three:
  • Falling asleep
  • Staying asleep
  • Getting deep, restorative REM sleep


Dream Shot addresses all three. It's a 2oz drink shot with a base of pure concentrated tart cherries from Michigan, plus 5 other clinically-backed ingredients including PeptiSleep—a novel plant-based peptide that stops those 3am cortisol spikes that wake you up.

No pills. No powder to mix. Just twist the cap and drink before bed.

Huberman's sleep stack includes Magnesium L-Threonate, Theanine, and Apigenin—all of which are in Dream Shot. We just made it easier to take and taste better.

We surveyed our initial buyers and 69.7% reported better sleep. Dream Shot now has our 2nd highest repurchase rate of any product we've ever launched.

Only $3.99 per shot—the best price you'll find anywhere for a product that actually works.

The Complete System

Wake up. Take Daily.

Shake time? Boost it with Foundation.

Bed time. Drink one Dream Shot.

We built this for the world's best athletes that we service at The Feed, but it's meant for anyone looking to optimize their health and wellness.

I have my parents on it. They report more energy and better sleep.

Here's My Offer

For the first time ever, I'm offering 25% Feed Cash back on your first month of Formulas. That's like getting a full week free to try the system and see how it works for you.

You can customize which parts you want—just Daily, or Daily + Foundation, or the full system with Dream Shot.

The experts all agree: supplements work when you're consistent. Formulas makes consistency easy.

Give it a month. See how you feel.

- Matt

Founder
The Feed.