Hi there, | January always brings a little reset… New plans, new priorities, and a fresh look at what's actually working. | New year, same inbox. But personalization didn't take a holiday. Have you caught yourself rethinking what actually matters when it comes to customer data? | We're seeing more teams step back from complexity and focus on the signals customers are happy to share, and the systems that know what to do with them.
That mindset runs through everything we're sharing this month, from retention-first personalization to how AI shows up across the lifecycle. Let's get into it! | | | | | | | "Start with a name." | That was Emma Powell's prompt, and the data behind it is surprising. Only 10.5% of luxury beauty and wellness brands collect a first name at sign-up. Yet in Emma's tests, emails personalized with just a first name drove up to 113% higher CTR and a 23× lift in conversions. | The takeaway: most brands overspend on acquisition while underinvesting in retention. Data gets collected, but never activated. | groa°'s Retention-First Growth® methodology fixes this by pairing a clean core stack of Shopify, Klaviyo, and Octane AI with a live email architecture that adapts to what customers actually share. | "Octane gives us the zero-party data we need to personalize like humans. Retention-First Growth® provides the architecture."
— Emma Powell, Co-founder, groa° |
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| | | | | | | Functional mushrooms can be powerful, but confusing. Eversio Wellness needed a better way to help customers understand where to start. | With Octane AI, their quiz moved onsite, integrated natively with Klaviyo, and became the foundation for personalized education, not pressure. | The results: | | Every answer powers targeted follow-up based on real health goals. | "Marketing is just education. Helping people understand why your brand can help."
— Desiree, ND Advisor, Eversio Wellness |
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| | | | | | | Here's another heads-up about an upcoming fireside chat Ben Parr, President & Co-founder of Octane AI, is doing with the Klaviyo Community. | The conversation focuses on how leading ecommerce teams are collecting zero-party data to personalize experiences and keep customers coming back. | If you missed the first invite, this is a good one to catch up on! | We'll discuss: | Where zero-party data fits into modern lifecycle marketing How brands are using quizzes and customer inputs beyond the top of the funnel What "scalable personalization" actually looks like in practice
| 📅 Thursday, January 22, 2026
⏰ 12:00 PM EST
👉 Save your spot here |
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| | | | | | | If 2024 was experimentation and 2025 was adoption, 2026 is the year AI becomes the operating system of ecommerce. | Tapcart just released the 2026 Mobile Trends Report, based on insights from 1,000+ shoppers, 10+ experts, and 20+ leading brands, and the data is clear: | 71% of impulse purchases happen on mobile 9 in 10 shoppers say a great mobile experience is critical Nearly 1 in 4 shoppers are comfortable buying directly from an ad, email, or app AI is already powering predictive channel spend, personalization, and retention at top brands
| This report breaks down how AI is reshaping ads, messaging, promotions, impulse behavior, and mobile apps — with tactical workflows teams can actually use. |
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| | We've got more updates, resources, and events coming your way as the year unfolds. Keep an eye on your inbox—and if you haven't yet, book a demo to explore what's new inside Octane AI. | — Team Octane AI |
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