Here's a real example of zero-party data driving trust and retention.
| Hi there, | Quick question. When someone lands on your site, do they actually know where to start? | That's the problem Eversio Wellness ran into as their community grew. | Functional mushrooms aren't exactly self-explanatory, and most shoppers had the same questions: Which one's right for me? How do I take it? Where do I even begin? | Instead of pushing products harder, Eversio did something simpler. | They rebuilt their quiz with Octane AI and treated it like an education tool first—one that guides people through a short set of health-focused questions and helps them understand their options before asking for a purchase. | It worked better than they expected: | | Behind the scenes, every answer feeds directly into Klaviyo as clean, structured zero-party data, so follow-ups feel relevant, helpful, and actually connected to what customers shared. | If you're curious how Eversio designed a quiz that teaches first and converts second, the full case study walks through exactly how they built it, and why it works. | 👉 Read the full Eversio Wellness case study | And if you'd rather see how this approach could work for your own brand, you can also book a quick demo with our team to walk through it live. | —
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