Wednesday, January 21, 2026

I wasted 3 years.

Hey there,

Most people think I have some grand master plan.

I don't.

If I can't find a matching pair of socks to go to the gym, the odds of me going to the gym drop by about 40%.

That is the level of pathetic we are dealing with here.

My brain (ADHD, chaos, loud noises) refuses to do anything that has friction.

And I see you lot doing the opposite.

You're building Notion templates. You're planning the "perfect" launch. You're waiting for the right camera, the right lighting, the right aesthetic.

Stop it.

My first videos looked like they were filmed on a toaster. I looked like a hostage.

I posted into the void for three years. Three years of silence.

But I showed up.

While everyone else was "strategizing," I was just making bad videos until they became decent videos.

That's the only hack. Simplicity beats strategy.

I can't sell you the willpower to start. I'd charge double if I could.

But I can give you the thing that keeps you locked in once you actually sit down to do the work.

Neutonic isn't magic. It's just the tool that stops your brain from wandering off to check Twitter 45 seconds after you start.

Stop overthinking. Start underthinking.

Get the tools to show up  

Shop Neutonic >>>

Cheers,
James
Co-Founder, Neutonic

P.S. Chris is currently color-coding his calendar for Q1. So that's why I had to write this.

 

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